Cookie Policy
Last updated: May 3, 2026
Overview
We use cookies and similar technologies (collectively, “cookies”) on nextgenmissioncritical.com. This page lists every cookie we set or load, what it does, and how long it lasts. You control which non-essential categories load via the cookie banner shown on first visit and via the Cookie Settings link in the footer.
Categories:
- Strictly necessary — required for the site to function. Cannot be disabled.
- Analytics — anonymous usage measurement so we can improve content and UX. Off by default.
- Marketing — visitor identification for follow-up and campaign attribution. Off by default.
Strictly necessary
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| ng_consent_v1 | NextGen Mission Critical | Stores your cookie consent choices so we don't ask again on every visit. | 12 months | First-party |
| ng_eng_chat | NextGen Mission Critical | Authenticated session token for the Engineering Chat tool. | Session / 30 days | First-party |
| next-auth.session-token / __Secure-next-auth.session-token | NextGen Mission Critical (NextAuth) | Authentication session for admin and DPM tooling. | 30 days | First-party |
| next-auth.csrf-token | NextGen Mission Critical (NextAuth) | CSRF protection on authentication forms. | Session | First-party |
Analytics (consent-gated)
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga, _ga_<container> | Google Analytics 4 | Distinguishes unique visitors and aggregates page-view data. | 13 months | Third-party |
| (none — server-side only) | Vercel Analytics | Cookieless page-view and custom-event tracking. Uses anonymized IP and user-agent hash; no cross-site tracking. | n/a | Third-party |
Marketing (consent-gated)
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __hstc | HubSpot | Tracks visitor sessions across visits to identify returning companies. | 13 months | Third-party |
| hubspotutk | HubSpot | Anonymous visitor identifier used to associate form submissions with prior visits. | 13 months | Third-party |
| __hssc | HubSpot | Tracks the current visit (page count, session start). | 30 minutes | Third-party |
| __hssrc | HubSpot | Detects whether the visitor has restarted their browser. | Session | Third-party |
Set only on interaction
These third-party services do not load on page view. They only set cookies when you actively interact with them (e.g. open the chat widget, book a meeting, or check out).
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| Various ElevenLabs identifiers | ElevenLabs | Set only when you open the AI chat widget. Used for widget functionality and conversation continuity. | Session / up to 12 months | Third-party |
| Various Calendly identifiers | Calendly | Set only if you click through to book a meeting. Used to maintain your scheduling session on calendly.com. | Per Calendly's policy | Third-party |
| Stripe checkout cookies | Stripe | Set only on the Stripe-hosted checkout page during AI Tools subscription purchases. Required for fraud prevention and payment processing. | Per Stripe's policy | Third-party |
International data transfers
Most of our processors are based in the United States. Where data originates in the EU/UK, transfers are made under the EU-US Data Privacy Framework (where the processor is certified) or under the Standard Contractual Clauses included in each processor's Data Processing Addendum.
Changing your preferences
Click Cookie Settings in the footer to change your choices at any time. You can also clear the ng_consent_v1 cookie via your browser to be re-prompted on your next visit.
For California / CPRA opt-out of “sale” or “sharing” of personal information, use the Do Not Sell or Share My Info link in the footer. Clicking it also actively purges any tracking cookies that were already set in your browser from prior visits.
Global Privacy Control (GPC): If your browser transmits a GPC signal, we honor it as an opt-out of the analytics and marketing categories on first page load — you do not need to click anything. The footer link will display a “GPC honored” badge so you can confirm we received your signal.